Creating a formidable online presence for your business gives you an edge over the competition and holds the promise of growing your market share. Therefore, you need to ensure that you get it right when creating a website.
Cutting a professional image is the first step towards harnessing the power that comes with marketing over the Internet. Gleaning from web design services in Bromley, modern Internet users have many options, which makes them quite picky about the sites they trust and visit.
They are unlikely to linger on a site that comes off as unprofessional or is challenging to navigate. Therefore, it’s in your best interest to create a website that paints your business in a positive light the moment a visitor clicks on it.
Make It Lightning Fast
No one has the time to wait around for a website to load, not with the current superfast Internet speeds. If your site is clunky and loads at snail speeds, you will have a high bounce rate since your visitors will become impatient. Other than ticking off web visitors, you will also be sending the wrong messages to search engines.
Page loading speeds are one the metrics that search engines use to rank websites. A low score in such areas makes the engines less inclined to show your sites to people looking for your services. Tanking sites ranks makes you invisible on the Internet, dealing a terrible blow to your online presence; you won’t have any meaningful web traffic on your pages.
Make It Responsive
As technology evolves, people connect to the Internet through a myriad of handheld devices, all of which have different screen sizes. It also means that they can access Internet services while on the move, which spells good news for webmasters. Building responsive sites lets you deliver a similar user experience to web visitors regardless of the device and screen size they use.
Such sites resize the content to fit the size of any screen the web visitor is using without distortion or loss of details. It means that anyone using a PC will have the same experience as one using their mobile phone. Again, search engines use mobile friendliness as a ranking factor when generating search results. Failing to make your site usable on mobile devices negatively affects your rankings.
Define Your Intended Use
Websites come in many shapes and sizes to suit different needs. Your best chance of success hinges on having a clear goal when creating one from the get-go. If you plan on selling your products over the Internet, you are better off building an e-commerce site.
With such a site, customers can place their orders and you can ship the products to their address. A business website gives insights into the kind of service and products that you offer. In most cases, such sites are useful in lead generation by encouraging prospective customers to get in touch or visit your stores.
Overall, building a formidable online presence for your business is an incredible way to boost your sales and grow your market share. To harness these benefits, you need to ensure that your site projects an air of professionalism to all your visitors. You need to prioritise user experience as well as search engine requirements when building your site for the best results.