Websites may seem like a thing of the past, but they are still incredibly important. Nowadays, we are constantly bombarded with information, and it can be hard to sift through everything and find what we need. This is where websites come in. They act as a curated collection of organized and easy-to-access information.
Websites also serve as a way to build trust with potential customers. In our fast-paced world, it can be hard to get to know a company, but by having a website, you can control the narrative and put your best foot forward. Websites are also a great way to show off your brand identity and make sure that people remember you.
How Many People Use Websites?
Some may argue that social media has taken over the role of websites. After all, people use social media platforms not just to post photos and videos but to create content for their audience’s consumption. More brands, too, are utilizing social media to advertise their products and services.
But this does not mean that websites are no longer relevant. In fact, according to a study, 93% of consumers used online searches to find a local business. This means your website needs to be optimized for search engine ranking if you want to be visible to potential customers.
Social media platforms come and go, but websites have staying power. In addition, social media platforms are designed for engagement, while websites are designed for conversions. If you want people to take action (such as buy a product or sign up for a service), then you need a well-designed website.
In order to convert, brands should design their website to be user-friendly and informative. It should provide exactly the type of content that people are looking for. Here are the reasons why people still use websites.
People Want to be Entertained
In our busy world, people are always looking for ways to be entertained. We want to be able to consume content to spend their time on before they go to work or in between studying. According to Statista, 17 percent of internet users between the ages of 18 and 25 spend 20 hours online for the purpose of entertainment.
Websites provide a platform for brands to share their story and connect with their audience on a deeper level. Websites also allow you to be creative with your content. You can use different types of media (such as videos, infographics, and images) to capture people’s attention and keep them engaged.
People Want to be Informed
Websites are also a great way to share information. In our fast-paced world, it can be hard to keep up with everything that is happening. But by having a website, you are able to share timely updates and news with your audience. This is especially important for businesses that are in the B2B space.
Your website should be designed to be easy to navigate and provide all the information people are looking for. Make sure to include an About page, FAQs, and contact information.
People Want to Feel Inspired
Websites also serve as a source of inspiration. In our daily lives, we are constantly bombarded with ads, and it can be hard to filter through everything. But by having a website, you can share your brand’s story and mission in an authentic and inspiring way.
Your website should be designed to reflect your brand’s identity. Use colors, fonts, and images that represent your company.
People Want to Connect with Others
In our increasingly digital world, it can be easy to feel isolated. But websites provide a way for people to connect with others who share the same interests. For example, forums and online communities are great ways for people to connect with others and have meaningful conversations.
Websites also allow you to build relationships with your customers. You can use your website to send subscribers newsletters, updates, and exclusive offers. This is a great way to nurture leads and turn them into customers.
People Want to Shop
Of course, people go online and use websites because they want to shop. While many brands release their own apps, websites are still the primary platform people use to buy what they need.
If you want to sell products or services online, you must have a website. Make sure to include clear calls-to-action and easy-to-use payment methods. You should also offer free shipping and returns to encourage people to buy from you.
Websites may seem like a thing of the past, but they are still incredibly important. They act as a curated collection of organized and easily accessible information. Websites also serve as a way to build trust with potential customers and establish yourself as an expert in your field. If you want people to take you seriously, you need a website.