In the video production industry, technology is your weapon. To compete with other companies and impress clients, you have to invest in 4k video-capable cameras (preferably mirrorless), tripods, different cine lenses (macros, telephoto, prime, etc.), lighting equipment, batteries, top-notch video editing computers, and digital audio recorders. You may also need to invest in underwater cameras and drones, as well.
Apart from hardware, your small video production company also needs programs for post-production. Below, we listed some of the programs that will make the jobs of your filmmakers and video editors easier:
All files are susceptible to corruption. For this reason, make sure you adequately backup all your raw files (videos, photos, audios) before, during, and after editing. This is to make sure you don’t lose anything important once the editor starts to cut or splice.
Investing in cloud-based software allows you and your team to upload files in a safe storage space that you can access anywhere you are. With business file sync and share software, your team can also work anytime. For instance, you can complete a same-day edit for one client while covering the event of another.
Software programs or apps may also serve as your portfolio. You may upload your final shots or videos into the software’s cloud server, and access them when you need to show them to potential clients during a meeting.
Adobe Premiere Pro
A video production company will not survive without a reliable video editing software. Adobe Premiere Pro is one of the most widely used video editing software in the industry. From trimming to color grading to Adobe Typekit and After Effects project integration, Adobe Premiere Pro is the ideal video production package.
It’s also relatively easy to navigate, with an option to customize the screen appearance. Adobe Premiere Pro allows users to export their output in different formats, including .mp4, .avi, .mov, and H.264 in up to 4k resolution.
Adobe After Effects
While you can use this program for non-linear video editing, Adobe After Effects is best for motion graphics and animation. Its puppet tools, for example, let you bend, twist, and scale graphics images.
After Effects can render 3D effects, alone or with the help of third-party plugins, to make an element in the video look more realistic. For example, the application can stimulate smoke or fire, create animated data charts, and make real-life videos look like cartoons. It also has a lens correction option, which eliminates lens noise.
You may correct video colors with the program’s LumetriColor. This feature allows you to fine-tune color output more accurately, eliminating the need for trial-and-error curve adjustments.
Audio Editing Software
As a video production company, you will be dealing with mixing sounds, on top of trimming videos. Some clients might require you to use more than one song or apply sound effects on a video.
While most video editing programs are capable of basic mixing, the more experienced video editors advise that you use separate audio-editing software for this application. Audacity, for instance, is a full-featured music editor for both Windows and Mac. The program can do basics, such as cutting, echoing, and amplification. It can also perform more complicated tasks, such as frequency alteration and noise reduction (which is significant, especially if you’re doing interview videos).
Producing a video doesn’t only require skills and creativity. You also need high-tech tools and programs to compete with other industry players. By giving your team access to great programs, you are opening more opportunities for them to be more creative and produce a professional-looking final cut.